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If you think private vehicle owners are the only ones who are being hit by the oil crisis, guess again. Even truckers are feeling the pinch of the oil hikes and this will eventually affect the market of consumer goods. Truckers are responsible for transporting goods from one state to another and with oil prices continuing to go beyond manageable prices, transportation costs are sure to escalate as well. And we all know that once that happens, the cost of consumer goods are bound to follow.

In fact, truckers have brought this issue to the attention of the Bush administration, calling for a comprehensive energy plan to ensure that there will be sufficient oil supply to be made available for trucking that play an integral role in the world of consumerism.

“This is a big problem that requires a big solution,” Windsor said. “Trucking delivers America. Trucks transport virtually 100 percent of groceries, medicine, clothing, appliances and even the fuel that’s pumped at the local gas station. Rising fuel prices not only hurt the trucking industry, but the entire American economy.”

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But is it all in the hands of the government? Supplying oil is one thing but the groups responsible for stocking and distributing oil is something that will surely need to be addressed as well. The government can rant and intervene all they want but eventually it will be up to the oil companies.

We feel the effects of oil prices rising these days. Consumer goods are rising beyond sane levels and apparently this has been something that any average consumer is dreading. Its not like companies have a choice. Transportation costs are included in bringing products towards the supermarket shelves for consumers to buy. In all of this, transportation is important to distribute products in the marketing mix. But with fuel becoming a problem in bringing these goods to the proper markets, one can imagine when consumer goods will have their share of distribution problems in the long run.